IFTEX 2017 full of opportunities!
Trade Expo, IFTEX 2017. Venue: Oshwal Center (Parklands) Nairobi, Kenya. Dates: 7-9 June 2017 open daily from 10:00 hrs. to 18:00 hrs
The annual International Floriculture Trade Expo, IFTEX 2017 was held in Nairobi, Kenya, from 7 to 9 June 2017. The industry-wide event serves all segments of the East African and African floriculture chain: breeders, propagators, growers, cargo and trade suppliers. The Expo offers a unique platform for business-to-business sessions between growers and buyers drawn from the Kenyan, regional and international markets.
The show attracted 211 exhibiting companies from Kenya and various other African countries and buyers from across the world. The focus was on Kenya’s trading relationship with the EU and new export markets, and the efforts of the Kenyan flower industry to meet and exceed quality and sustainability requirements through the KFC Silver Standard.
International Flower Trade Expo IFTEX 2017 is a professionally organized floricultural exhibition that aims to invite the right set of buyers and provide local floriculturists to learn more about the international floriculture market and help them expand their scale of operations. This event also aims to exploit Kenya’s potential as one of the largest markets for fresh cut flowers.
This year both US and Chinese buyers of flowers are the focus point of the international visitor promotion efforts. Although you would expect that the American flower buyer would show more interest to attend IFTEX to source Kenyan flowers, with the recent news of starting direct flights between Kenya and the USA, it is the Chinese buyer who is showing more interest, when looking at the number of pre-registered visitors so far for IFTEX 2017.
Except for the trade fair itself, many sector related side activities, such as conferences, meetings and seminars will also take place before, during and even after the show. This all together has made IFTEX a structural part of Kenya’s flower industry.